The world of online retail can be brutal. Because customers don’t have the luxury of feeling fabrics, seeing multiple colors, or trying on an item before they buy it — they need to rely on product descriptions and images to make their decision.
In fact, a study by eConsultancy found that 67% of consumers consider clear, detailed product images as “very important” when deciding whether to purchase from a website.
For your site to be competitive in today’s marketplace, you need to make sure your pictures are attractive and enticing for consumers. This often means compiling a series of shots that show your products from every angle and in their best light.
Creating these types of images isn’t always easy, so we’ve compiled this list of tips to help you create concept boards that will sell.
Concept boards are an excellent way to gain a client’s trust and confidence in your design vision. It helps them visualize how their living space will look like once the project is completed.
Here are some tips that designers can use to create boards that sell:
Start off with a mood board: A mood board is a collection of images, text, materials, fabric, patterns and colors that will help you establish your overall design concept. It is a great starting point if you’re looking to create a concept board for your client.
Use images sparingly: People tend to skim through content that has too many images. So instead of filling up your designer portfolio with dozens of images, choose only those which best represent the concepts that you have in mind. You can also use different shades of gray on top of the sample images to indicate which pieces will be used in the final design scheme.
Include samples: Clients love being able to hold and feel products so they know what they’re getting into before they sign on the contract. Samples make it possible for them to picture how the end product will look like before they invest in it. They give your clients a tangible representation of how things might look like once everything is put together.
he first step to creating concept boards is gathering your images. If you are just starting out, hit the library or mall and cut-out pictures from magazines. Another option is simply doing a Google image search and printing out your favorites. Then get a big piece of paper or foam board, lay all your images out on top and start moving them around till you find a look you like. You can also use a computer to create concept boards by taking screenshots of websites or products that inspire you. Just make sure to keep the mood consistent with the rest of your collection.
When creating concept boards it is important to remember that these are not collages, but tools for creative communication. The goal is to paint the picture of what you have in mind for your collection without being too specific. You want to keep things cohesive so that the buyer can visualize how the pieces will work together, but not give away too much so that they feel like they already own the product.
Creating concept boards takes practice and experimentation, but once you get into it you will see how powerful they can be in selling your ideas!
A concept board is an essential tool for a designer. It’s a way to convey your thoughts and ideas visually, even if the client is not yet seeing it in their mind’s eye. It helps them understand how the design will look, what materials will be used, and where different elements are placed within the space.
The best concept boards preview the finished design in a compelling way that draws clients in and makes them want more. Creating an effective concept board can be tricky, though — there are a lot of ways to do it wrong. Here are some tips that will help you create great ones:
- Choose your images carefully.
- Use images that show scale and proportion.
- Don’t overload your board with too much information or too many ideas at once.
- Keep it simple and clean, but leave space for notes or copy if needed (make sure it doesn’t detract from the visual presentation).
- Make sure all text is legible; use bold fonts or large sizes for headlines and small sizes for body copy or list items.
Concept boards are an important tool to help you sell and grow your interior design business. They’re also a great way to keep your projects on track, on time and within budget.
So what is a concept board?
A concept board is a visual representation of the overall style, color palette and other elements for your interior design project. It can be used for anything from small DIY projects to large scale commercial jobs.
Most interior designers create concept boards with physical items placed on a foam core board or large poster board. But there are tools that allow you to create electronic concept boards or mood boards that you can email or share with clients online. Concept boards are great because they allow you and your client to see the direction of your project in one glance while providing instant feedback before making costly purchases and commitments.
