Introduction
Social media is an important part of any business today and for some reason most of businesses get a social media management agency. It allows you to connect with customers, promote your brand, and generate leads. But how do you get the most out of it? How do you make sure that your employees are doing their best on social media? Here are some tips to help you get great results from your employees’ efforts on social media:
Create a social media policy.
A social media policy should be clear, concise and easy to understand. It is a good idea to have it reviewed by someone who is not associated with your company so that they can provide an unbiased opinion.
Your policy should clearly outline what type of information will be posted on your company’s social media channels (i.e., only about products and services; never about the personal lives of employees or executives).
It should also include how often posts are made (daily/weekly/monthly) and whether employees are allowed to post from home or only at work. Additionally, it should clearly state what steps will be taken if an employee violates the social media policy; for example, being fired for posting inappropriate content on twitter or facebook would likely result in termination from employment.
Finally, this document should also contain language stating that everyone has access to this document so that everyone knows what is expected when using online platforms such as Twitter or Facebook as part of their job duties
Make your employees feel safe to share.
To ensure your employees feel comfortable talking about your company, it is imperative that they know what is expected of them. Whether you use a social media policy or just have a few guidelines in place, make sure employees are aware of what you expect from them and the best way to handle negative feedback online.
You should also encourage open communication with your customers and employees by providing channels for them to reach out with concerns or questions. An email address dedicated to customer service inquiries is a great place for customers looking for more information about products or services, while employee-only messaging apps can help keep conversations private and productive when necessary.
Choose a proper voice for your company.
Choosing a proper voice for your company is important to creating an authentic, consistent brand experience. A good example of this is the brand voice of American Express. Their social media accounts are all written in a friendly, conversational tone that feels like they’re speaking directly to you. You can tell from the way they write that their goal is not just to get you to sign up for Amex cards, but also want you to have fun doing it.
This style makes perfect sense for American Express because it fits with who they are as a company: friendly, approachable and generous (they will even refund your application fee if you don’t get approved). But what would happen if they used another voice? What if instead of writing “Hey there! Welcome back! We’re so happy that you decided to apply for an Amex card today!” The message might come across as more robotic or overly salesy: “Hello! Thank you so much for applying today! We really appreciate it.”
Encourage your employees to tailor their posts to their audience and purpose.
Now that you have a better understanding of what the audience wants and how to tailor your content, it’s time to start creating social media posts. The first thing you should do is decide what type of post you want to create: a general update, an educational post or an event invitation.
- A general update is typically more informational with no call-to-action (CTA). It can be about something going on in the office or industry news related to your company or industry. These types of posts typically don’t require much research and are usually meant for employees who aren’t involved in sales or marketing but still want some information about what’s happening at work.
- An educational post usually contains information related to something your company does well or could improve upon. The goal here is for employees within the target audience who fall into one or both categories listed above will see this as something useful—and hopefully share it with their network! Examples include blog posts about people management skills like goal setting techniques; articles on leadership development programs that have been implemented successfully within the organization; etcetera.”
Create a social media strategy for your employees.
Create a social media strategy for your employees.
- Create a social media policy that clearly lays out the rules of what is and isn’t acceptable on social media, as well as when and how to use it. Make sure this policy is easily accessible to your employees so they know exactly what’s expected of them in terms of their digital footprint.
- Make sure your employees feel safe sharing content with you by making it clear that you’re interested in hearing their ideas and feedback on all matters related to your company’s presence online. This can help encourage them to share more freely with you, which will result in better content overall (and maybe even some fun conversations!).
- Choose a proper voice for your company—and stick with it! Don’t try too hard to be funny or cute; instead, opt for something that feels authentic and genuine about who you are as an organization or brand. When choosing these voices/styles, keep in mind the kind of personality that’s appropriate for each platform (e.g., Twitter vs Tumblr)
Create a social media plan that incorporates all channels.
Once you have outlined your goals, create a social media plan that incorporates all channels. This can be a great way to reach customers and prospects, but it’s important to have a plan in place before diving right into the world of social media.
There are many different ways to promote a business on social media, it is important to establish which channel(s) you should use in order to reach the most customers
It’s true that social media has become more about personal use than it is about business, but that doesn’t mean you can’t use it to market your business.
People are constantly on social media and they’re looking to share information with their friends. If your company has a product or service that people want or need, they’ll want to tell their friends about it. You just have to make sure you’re there when they do.
Social media marketing allows businesses to advertise in a way that seems more like word of mouth advertising than traditional advertising methods such as radio or TV advertisements because users are choosing who shares information with them rather than being bombarded by ads during television shows or radio programs. They can also share those posts on their own blogs and websites which then drives traffic back through the link shared by the person who shared it originally (in this case: YOU!).
This means that by using social media effectively, you could potentially reach millions of potential customers without spending any money at all!
Conclusion
If you are looking to expand your business, social media has become an important tool in the way companies do business. It allows them to get their message out there and connect with potential customers. However, in order for this strategy work successfully it is necessary for employees or freelancers to follow some simple guidelines: Create a social media policy (and stick with it), make sure that employees feel safe sharing content from their own accounts without fear of losing their job (or worse), choose a proper voice for your company/organization so it doesn’t come off sounding like another company’s voice but rather something unique; finally, encourage employees to tailor posts based on audience and purpose so that they don’t appear generic across all channels
